{"product_id":"manjal-turmeric","title":"Manjal- Turmeric","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eErode is not a brand. It is a provenance.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe turmeric belt of Tamil Nadu produces a rhizome with naturally higher curcumin concentration than most commercially available varieties. Ours is sourced directly from Erode, cold-ground to preserve potency, and packed without fillers, flow agents, or colour additives.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMost supermarket turmeric is blended, diluted, and artificially coloured to hit a price point. It looks like turmeric. It does not work like turmeric.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eCurcumin — the active compound in turmeric — is what drives the anti-inflammatory, antioxidant, and skin-brightening effects the ingredient is known for. Lower curcumin means lower efficacy. Erode turmeric doesn't cut that corner.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e \u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe difference shows. In the colour. In the smell. In how little you need.\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSingle-origin Erode turmeric\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eNo additives, no fillers, no synthetic colour\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCold-ground to preserve active compounds\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFor cooking, skincare, and wellness use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe turmeric your grandmother used didn't come in a branded tin. It came from a place. This does too.\u003c\/p\u003e","brand":"Sukham handmade","offers":[{"title":"Default Title","offer_id":46459587264566,"sku":null,"price":90.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/4092\/2678\/files\/manjal.png?v=1780123964","url":"https:\/\/sukhamhandmade.com\/products\/manjal-turmeric","provider":"Sukham handmade","version":"1.0","type":"link"}